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The lasso sells advertising space at $5.00 per column inch. Our paper is 6 columns wide and 21.5 inches tall. For example, a 6 column wide x 10.75-inch tall ad would cost $322.50.
Size, Dimensions, Cost
Full Page, 11.5″ x 21.5,” $645.00
Half Page, 11.5″ x 10.75,” or 5.65″ x 21.5,” $322.50
Quarter Page, 5.25″ x 8,” $161.25
Eighth Page, 10.5″ x 4,” $80.50

1 col, 1.76″

2 col., 3.7″

3 col., 5.65″

4 col.,7.6″

5 col., 9.55″

6 col., 11.5″


Number of Runs, Discount
3 – 8, 5%
9 – 14, 10%

Online Advertising

Size, Dimensions, Weekly, Monthly
Full Banner, 720px W by 90px H, $75, $275
Medium Rectangle, 300px W 250px H, $65, $240
Small Rectangle, 200px W 200px H, $55, $200


Reserve your space no later than 5 p.m. Wednesday prior to the following week’s publication.

Ad materials are due 5 p.m Friday before publication date.


Phone 1-940-898-2183

Mailing address P.O. Box 425379
Denton, TX 76204
Physical Address Stoddard Hall, Room 311

6 thoughts on “Advertising

  1. Hello,

    My name is Edna Tijerina and I am the pageant coach for Arlington, Fort Worth and Irving Texas Latina Organization. I would like to know how I can go about advertising. I did see all the information and I would like to be contacted to send out more information. I currently have a Active Queen attending the University. We are an organization where we strive to support and uplift the Latina woman. With our help many doors open to the radio, tv, sponsorship community service. Our organization believes in being more than a model a Role Model.

    Please have someone contact and we would like to advertise in your newsletter to recruit more young ladies to live and be in this amazing journey.

    Edna Tijerina
    Pageant Coach

  2. Hello,

    I am wanting to advertise in the paper for a banner size for my new boutique that is now open. I was already sent the Pricing Information. If someone could contact me back please. I am ready with payment.

    Thank You

    1. Congratulations on your new boutique! If you could email Rhonda Ross, our Advisor, she will be able to get everything taken care of for you. If you would also send it to Emily Nickles, our Editor-in-Chief, that would be great. Their emails are and

  3. The TWU Fellowship is hosting the National Day of Prayer, May 4, 2017 with a Walk across TWU, beginning at the Little Chapel at noon that day. May we invite the campus to come?

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