The lasso sells advertising space at $9.00 per column inch. our paper is 5 columns wide and 16 inches tall. For example, a 2.5 column wide x 4-inch tall would total to 8 column inches, and cost $72.00.

Size Dimensions Area Cost
Full Page 10.5" x 16" 80 column inches $720.00
Half Page 10.6" x 16" 40 column inches $360.00
Quarter Page 5.25" x 8" 20 column inches $160.00
Eighth Page 10.5" x 4" 8 column inches $72.00
Column Width
1 col 2.1"
2 col. 4.2"
3 col. 6.3"
4 col. 8.4"
5 col. 10.5"


Number of Runs Discount
3 – 8 5%
9 – 14 10%

Online Advertising

Size Dimenstions Weekly Monthly
Full Banner 720px W by 90px H $75 $275
Medium Rectangle 300px W 250px H $65 $240
Small Rectangle 200px W 200px H $55 200$


Reserve your space no later than 5 p.m. Tuesday prior to the following week’s publication.

Ad materials are due 5 p.m Friday before publication date.



Phone 1-940-898-2185
Mailing address P.O. Box 425379
Denton, TX 76204
Physical Address Stoddard Hall, Room 311

This article has 5 Comments

  1. Hello,

    My name is Edna Tijerina and I am the pageant coach for Arlington, Fort Worth and Irving Texas Latina Organization. I would like to know how I can go about advertising. I did see all the information and I would like to be contacted to send out more information. I currently have a Active Queen attending the University. We are an organization where we strive to support and uplift the Latina woman. With our help many doors open to the radio, tv, sponsorship community service. Our organization believes in being more than a model a Role Model.

    Please have someone contact and we would like to advertise in your newsletter to recruit more young ladies to live and be in this amazing journey.

    Edna Tijerina
    Pageant Coach

  2. Hello,

    I am wanting to advertise in the paper for a banner size for my new boutique that is now open. I was already sent the Pricing Information. If someone could contact me back please. I am ready with payment.

    Thank You

    1. Congratulations on your new boutique! If you could email Rhonda Ross, our Advisor, she will be able to get everything taken care of for you. If you would also send it to Emily Nickles, our Editor-in-Chief, that would be great. Their emails are and

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